LAS VEGAS- Sirius and XM Radio both made announcements yesterday in hopes of generating more buzz about the satellite subscription format. While Sirius has spent a great deal of time touting the anticipated Howard Stern crossover by 2006, XM also announced a slate of new talk show hosts, including conservatives G. Gordon Liddy and Dr. Laura.
XM also introduced "Connect-and-Play," a technology designed to integrate the service into a range of home entertainment devices, such as setero and home theatre receivers, radios, portable media players and DVD players, among others. For an added $50 fee, users can plug the antenna into an XM-ready product and secure service once it's activated with subscription fees. No additional accessories, says XM, are required.
XM also announced that this year, Panasonic will offer 13 models of XM-Ready car stereo head units. "We at XM are thrilled that 13 2005 Panasonic car stereo head units will have XM functionality and branding, which we believe will add significant value to an outstanding line of products," explained Rocco Tricarico, director of product marketing and distribution for the radio provider.