Say Goodbye to “Cingular”
On Friday, AT&T announced that they will fold the Cingular name, which they own, into the AT&T brand. The move will be accompanied by a media campaign which will incorporate the Web, television spots, retail stores and signage on company buildings and vehicles. Says Edward E. Whitacre Jr., chairman and CEO of AT&T. “AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do.”
Initially a transition graphic combining both logos will be used in ads and company communications, but this will be replaced, ultimately, by the AT&T logo. Other transitional elements include morphing the Cingular tagline “raising the bar” into “Raising It Higher” and using the Cingular “Jack” character to skywrite the AT&T logo in broadcasting spots.
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