School is in Session, But is Your Mobile App Making the Grade?
As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers are currently the fastest-growing consumer population. In fact, 66 percent of mobile purchases were made through apps last year, and according to Forrester Analytics, U.S. shoppers are expected to make $118 billion in retail purchases via their smartphones in 2018.
With this information in hand, retailers simply cannot ignore the fact that smartphones aren’t only everywhere, but also in the hands of their target demographic. This makes a mobile shopping channel a crucial asset to converting significant sales. Mobile apps are the key to optimizing retailers’ BTS business and beyond. Why? Because they provide unparalleled access to shoppers that drive engagement and retention.
We live in a fast-paced, always “on the go” world where time constantly seems to be a commodity. For retailers trying to reach their target audiences during BTS season, mobile apps are a great channel for instant customer communication. Push notifications are the key to making that happen. By sending brief messages to a customer’s screen, retailers can inform them of new products, upcoming sales promo codes and more. This engagement strategy drives more curiosity, which can lead shoppers to open the app and experience easy-to-use navigation, simple search, camera-enabled scanners and one-touch payments. These are all features that desktop and mobile websites are simply not capable of providing to BTS shoppers.