‘Recovering’ new business
Hard drive failures are like a disease. If you haven’t caught one yourself, chances are you know someone who has. And it’s not just a PC or laptop problem anymore. Think about all the devices with hard or flash drives in them these days (personal video recorders, camcorders, digital cameras, cell phones, etc.). Every new drive, every new place that someone plans to store a cherished moment, poignant power ballad or critical tax document is another opportunity for failure.
But here’s the good news: Now it’s also an opportunity for you to grow your business. Scotts Valley, Calif.-based Seagate has begun providing hard drive recovery services as a service to retailers across the United States and Europe.
Fry’s Electronics, which derives 60 percent of its revenue from computers and computer-related products, had been using a service for many years to help customers who needed data recovered from their damaged hard drives. But the service didn’t allow Fry’s technicians to provide an accurate quote on the spot and required Fry’s to use one company for the recovery and another for new hard drives.