RETAIL IN A GOOGLE WORLD
Once decried as the doom of bricks-and-mortar retailing, the Internet is now the backbone for a technology-driven retailer’s competitive strategy, whether or not that retailer sells online.
In this package of stories for the 2007 International CES, Dealerscope examines how the Internet and its search engines have changed the fundamental relationship between retailers and their customers, and how retailers are working to attract and maintain customers in light of that change.
The rise of the Internet search engines has been steady: Google moved out of beta in 1999, Yahoo! launched its own search engine in early 2004, and MSN Search launched in January 2005.