Sears and Kenmore Launch Appliance Contest
Sears and its subsidiary appliance brand Kenmore have announced the launch of the Crazy Cleaning Confessions Contest, in which customers are invited to confess the things they've had to do to clean when their older appliances haven't done the job. The contest's prizes include cleaner, greener Kenmore appliances.
"We have taken the 'crazy' out of cleaning by designing products that are both high performance and energy efficient," Betsy Owens, the Kenmore brand's vice president and general manager, said as part of the announcement. "Given the innovative appliance solutions we've developed, the Crazy Cleaning Confessions Contest puts a spotlight on the unnecessary lengths people go through to get their dishes and clothes clean, especially since they don't have time.
The grand prize is a Kenmore Elite HE5t Laundry Pair, while the first and second prizes, respectively, are the Kenmore Elite Oasis Laundry Pair and Kenmore Elite High Efficiency Dishwasher.