Sears Launches Downloads Through Sonic
Sears and Kmart have launched a movie download service through Sonic Solutions' RoxioNow called Alphaline Entertainment. The partners are planning a multistage rollout.
The RoxioNow platform includes both new movies and next-day TV shows. It will eventually be available on numerous devices sold by Sears.
"Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences," Karen Austin, President of Consumer Electronics for Sears and Kmart, said as part of the announcement.