Sears Names Boire Head of Stores
Sears Holdings announced Tuesday that former Brookstone CEO Ron Boire has been named executive vice president, chief merchandising officer and president for the Sears and Kmart stores. The job puts him in charge of merchandising and retail stores for both brands.
Boire's new job will entail "[working] with our leadership team to better serve our customers and Shop Your Way Rewards Members by integrating their experiences across our stores, online, services, and mobile capabilities," the company said.
The news comes the week after the company announced that it was closing more than 100 underperforming stores.