Sears' New Logo is Strikingly Similar to Airbnb's
Amid the total rebranding Sears is attempting to make in an effort to save itself, a new logo and slogan have emerged. The department-store chain coined the phrase “making moments matter” in a video posted to social media earlier this month along with a new logo meant to represent the combination of a house and a heart.
According to an interview with the Chicago Tribune, Sears’ Chief Brand Officer, Peter Boutros said that the new slogan was meant to attract baby boomers and young families. He added that the new brand mantras were designed around the concept of going “back to the future,” and focusing on what Sears has always done well.
Now, they say imitation is the highest form of flattery, but this just seems a bit lazy. Though the brand’s revival was necessary at this point, Sears could have gone so many other ways with a new logo that didn't feel like a knock-off of Airbnb.