Sears to Open Three ‘Home and Life’ Stores in May
Sears is looking to attack the retail game from a new angle this Memorial Day Weekend by opening up three “Home and Life” stores in Anchorage, Alaska; Lafayette, Louisiana and Overland Park, Kansas. The new stores will offer major appliances, mattresses, small kitchen appliances, and connected home products compatible with Alexa and Google+.
"We are here to serve these communities and this is part of our strategy to maintain a presence in markets where we have right-sized our footprint. Sears Home & Life supports our strategic plan to become a stronger, more profitable business and these test stores will enable us to learn and improve as we move forward," said Peter Boutros, chief brand officer for Sears and Kmart, as well as president of Kenmore, Craftsman and DieHard brands
Sears hopes to provide several white-glove services to shoppers of its home and life stores including:
- A welcome service desk where members can chat with Home & Life experts about product recommendations.
- In-store “Search Bar” kiosks where shoppers can access the entirety of Sears’ stock while receiving assistance from a Home and Life expert.
- Free store pickups and returns for purchases made on sears.com.
- In-vehicle pickups for Shop Your Way members with orders prepared in five minutes or less.
- Home services including appliance repair, parts and accessories, and solutions for replacement parts for any appliance in addition to consultations with home improvement experts
It’s no secret that the department store has been having a rough go-at-it for the past few years from dealing with bankruptcy and hundreds of store closures. But in spite of all the adversity they've faced, it’s clear that Sears still sees itself as a contender (one way or another) for certain hardline goods. And from the strategy surrounding the new Home and Life stores, it seems that they are more than willing to do whatever it takes to keep themselves in that position.