SED Launches Lehrhoff Division
SED International announced Wednesday the launch of a new division, called SED Lehrhoff, to consist largely of the assets of Lehrhoff and Sons. Lehrhoff was a subsidiary of shuttered distributor Archbrook Laguna, and SED purchased its assets earlier this year.
The new SED Lehrhoff will handle small appliances, housewares, and personal care products. Several former Archbrook employees will staff the new division.
“The launch of the SED Lehrhoff business segment significantly enhances our small appliances, housewares and personal care business, broadens the scope of our product offering, and is in line with our strategic initiatives to improve our product mix and margins over time,” Jonathan Elster, President and Chief Executive Officer of SED International, said as part of the announcement.