players' backgrounds, scores and music downloads via the Web site linked to TV shows. Networks and advertisers, with varying enthusiasm, have been encouraging simultaneous viewing.
Unlike WebTV (now MSN-TV) or other devices/services that merely try to deliver Web pages to a TV set, telewebbing exploits the fact that there's a 65 percent likelihood that a TV and PC will be in the same room. The growing popularity of Wi-Fi means that anyone with a laptop can plop down in front of any TV set in the home and use his or her connected computer to teleweb.
That presents a sizeable opportunity to sell hardware to the two-screen crowd. Compatible monitors, furniture — even the placement of peripherals (remote controls, wireless keyboards) — all fit into the syncTV lifestyle.