Profit and Necessity
Yes, selling home theater furniture and furniture-related accessories on a regular basis can add a nice improvement to a dealer’s bottom line at the end of the year. It’s also absolutely necessary, says Terry Menacker, president of Overture Ultimate Audio/Video, a 14-year-old, custom installing, A/V specialty store in Wilmington, Del.
“It’s essential for the system,” he says. “A lot of people don’t realize how important the correct choice of furniture and stands and mounts are. They make the difference between an amateurish type of system and something that really looks nice in your home and allows the equipment to function properly.”
Overture’s sale of furniture and related accessories has “grown considerably through the years,” Menacker says. “When the business first started, it was mostly just speaker stands and simple equipment racks. But since that point, it’s expanded into much wider selection of equipment racks—some of a furniture style, some of them are the Mid-Atlantic type of rack which allows us to flush mount everything into the wall.”