Selling Extended Service Plans Online
Still Looking for Answers
By Tatyana Sinioukov
Although retailers are slow to realize the benefits of selling extended service plans online and they haven't yet penned down the online marketing strategy for the ESPs that works, the Internet did make the sales of ESPs more customer-focused. And, despite the gloomy economic forecast, ESP providers predict an increase in online sales.
So how has the Internet changed warranty sales and logistics for the consumer electronics market?