Selling Flat-Panel Mounts
Flat panel mounting solutions enable consumers to optimize what they can do with their plasma and LCD display investment while creating entirely new display applications in the home. As plasma and LCD display sales gain traction at the checkout, so should new opportunities for mount accessory business. In fact, specific mounts can help drive incremental flat panel display sales if properly merchandised.
The use of flat panel plasma and LCD displays in the home is growing at a rapid pace. This is due primarily to advancements in the technology, which have made flat panels desirable for applications that extend beyond traditional television viewing, such as gaming, high definition display, computer applications and more. Sean Wargo, senior industry analyst for CEA recently reported that sales of flat panels topped $2 billion in 2003 and that the numbers will continue to increase in 2004.
To capitalize on that growth, the following tips can help retailers maximize flat panel mount accessory sales: