Selling Points for Laundry Allure
By Lisa Hartratkin
Energy efficiency, larger capacity and more fabric care cycles have become a key feature pack for selling traditional washers, as well as for the horizontal axis machines now arriving on the market.
Pretty much the standard in Europe, h-axis represents the first major change in North American laundry products in decades. Led by Maytag's Neptune introduction over a year ago, U.S. major appliance makers are coming out with their own models. With one exception--from Staber--they're all front-loading.