Selling Smart Home Tech: How to Overcome the Biggest Obstacles to Mass Market Adoption
Smart home technology has been a bit of a tough sell for mainstream retailers lately, especially brick-and-mortar stores. The main reason? The early-adopter audience is already onboard, but the tech hasn’t quite yet been able to span the “chasm” of technology adoption into the mass-market.
Figuring out how to make smart home approachable for consumers is the key to mass market adoption. Devices like Amazon’s Alexa and Google Home have helped to open the door, but attracting mass market consumers to the technology isn’t going to work--we MUST bring the tech to consumers by incorporating it into something that’s already familiar. Products like the Minion Cam and the Stuart Cam are great examples of how this works: they’re cute, friendly and familiar characters with simple, straightforward setup and navigation.
In reality, the best smart home tech is one that virtually disappears into the background. Products that require behavioral change, demanding consumers do something new or in a new way, are simply asking too much. They want ease, simplicity and automation that works almost like magic. The more we can minimize the burden of change, the better.