Selling to the Generation That’s Done its Homework
- Millennials are known to be learned shoppers who've done their research prior to ever setting foot in your retail store
- According to CMO.com, 72 percent of millennials research their options before making an in-store purchase
- Retailers can arm themselves with several tools to keep up with even the most informed millennial customers
When it comes to making purchases, millennials are eager to do their homework. The research prepares them for what they feel is the perfect purchase and leaves little room for a store associate to change their mind. And oftentimes, they’ll stay online and make the purchase, bypassing brick-and-mortar for click-to-order, providing another challenge for store associates.
However, when those customers are making the trip to a physical store, they’re coming armed with information. In fact, according to CMO.com, a huge segment of millennials — 72 percent — research their options online before making an in-store purchase.