Across the store, another UE-built display demystifies in-wall speaker installation. Nearby, a wall sign advertises UE's going rates for installation and repair services. Here and there, smaller signs promote individual installation services, with the tag line "You really don't want to do it yourself, do you?"
In each different product area, simple one-color printed tear sheets outline the costs and potential benefits of purchasing the "Ultimate Performance Guarantee"—an extended warranty program that additionally includes regular "spec check" cleaning and tune-ups. (Warrantech, though unnamed on the tear sheets, backs the service contracts, while Minnesota-based FastTrak, a UE subsidiary, supports the company's repair service network. Ultimate Electronics recently announced a private label deal with Partsearch Technologies to sell customers parts online and via a toll-free number.)
Applications for the SoundTrack credit card, backed by GE Capital Consumer Card Co.—"90 Day Financing Available Everyday," "No Annual Fee"—are also displayed for the taking.