Used car salesman-style. The "I can put you in this car by the end of the day, baby." That puts women off immediately. When women walk into a store and are approached by a salesperson, and they say are just looking (when men say that they usually are blowing them off, saying "I don't need you"), they really are just looking and they probably will be buying. But for the moment, they are just trying to get the lay of the land on their own and the stalking nature of retail is a real turn off.
What I keep saying to consumer electronics retailers is that everybody has to learn to love the 16-year-old sales associate. He is your techie, especially with these women; their kids are teaching them to use half their stuff. We have to learn to embrace that kid and let them be the best kid that they are, not a mini-grownup because they're bad at it. [Ask yourself:] How can you use an 18-year-old who is passionate about technology? How can you use that to be better at selling to women?
Now that women rely so much on research online, they are concerned that if they buy something at the store without doing due diligence online first, they can be taken advantage of. I don't think retail has done a good job yet of reassuring her that she' making the right choice. The price guarantees you see online you just don't see at retail the same way.