What about the retail environment beyond the salesperson?
For the overall environment, it comes back to keeping things simple. Is your lighting good, etc.? Why are we keeping all of the technology under glass? Somebody wants to pet the puppy. When you go to buy a new PDA, you want to touch it; you want to see how heavy it is; you want to see if it is something you will actually use. I think the cell phone stores have done a decent job, where everything is touch-and-play, versus a retailer like Radio Shack where everything is still behind the counter and it's like going to your old fashioned pharmacy. The challenge is that it's hard to clean up after all those people touching and feeling because that's the next thing [consumers want in a store]—it has to be neat and orderly. And things like music, know that at 3:00 you're likely to get teenagers from school, so pump up the music. But on Sunday morning, it doesn't have to be at the same decibel.
What feature sets seem to work best with women? What about convergence?