Sennheiser Adjusts To Improve Go-to-Market Strategies
Sennheiser in July broke ground on a $27 million Innovation Campus at its Wedemark, Germany, headquarters. While the 23,000-square-foot facility, scheduled for completion by the end of next year, will physically change the footprint of the audio company’s historic, village-like headquarters, it will also introduce new management and operational changes for the 70-year old manufacturer of headphones and professional audio gear.
Sennheiser co-CEOs, Andreas and Daniel Sennheiser, who were named to the role last October, recently sat down with Dealerscope Editor-in-Chief Jeff O’Heir to discuss the changes, as well as the new Momentum line of headphones and enhancements to the company’s U.S. dealer programs and relationships. This is the first part of the interview. Stay tune to Dealerscope.com for more.
Dealerscope: Explain how the new Innovation Campus reflects the overall management and operational changes that Sennheiser is undergoing.