Sennheiser Plans Pop-Up Stores in New York, San Francisco
Sennheiser has announced plans for "pop-up" stores in two cities this holiday season.
The stores, in New York's Lower East Side and San Francisco's Mission District, will run from Nov. 22 to Dec. 28, and showcase Sennheiser's consumer headphones, including the Urbanite and Momentum models. In-store events will also take place.
"The primary mission of these pop up stores is to offer urban consumers a deeper appreciation of premium sound, while encouraging them to foster a closer relationship with Sennheiser," Stefanie Reichert, Strategic Marketing, Sennheiser, said as part of the announcement.