Séura has hired Keegan Coulter to the new position of marketing director. “Coulter will drive innovation and news across all Séura brand categories in order to contribute to Séura’s sustained growth,” said the company.
Coulter is not an industry insider. But he brings 15 years of marketing and sales experience from Kimberly Clark, where he worked on the Kleenex and Huggies brands.
“Coulter will manage and oversee all marketing activities, including tailoring and distributing brand messages, new product development, and collaborating with both the marketing and sales teams to drive Séura’s relevance in all key markets,” said the company.