Seventy Percent of Consumers Want HDTV
Seven in 10 consumers plan to purchase a digital cable-ready (DCR) high-definition television (HDTV) as their next TV, according to data released today by the Consumer Electronics Association (CEA).
The new DCR high-definition sets, which provide access to digital HDTV programming and other premium channels without a set-top box, are favored by 71 percent of American consumers, according to a random telephone survey conducted earlier this year by CEA Market Research. These "plug-and-play" products are now available at retailers nationwide.
CEA's own campaign to urge the cable industry to support and promote the CableCARD, the security device consumers must obtain from their cable provider to view HD and premium programming on DCR products, is well under way. The DCR products favored include a range of cable-friendly features, such as on-screen interactive program guides and digital video recorder capabilities. CEA is also focusing on its HDTV consumer education program produced in partnership with Comcast Media Center.