The future of mobile electronics installation becomes more and more technical every day. The complexity of integrated vehicle electronics is growing with every vehicle coming off every automotive assembly line in the world. Gone are the days where you could “wing it” on an install. The risks are too great. The installer is a key component of the long-term success of any mobile electronics specialty retailer.
But to even think of turning away work—no way! Not in today’s competitive environment. The box movers and price reducers had better take notice. The value of installation is growing and should not be discounted. Remember when people used to change their own oil? Now people pay a premium to have someone else do it in 15 minutes. The complexity of the power train and the specialized tools required made it inconvenient and costly to change the oil. Retailers take notice—the days of do-it-yourself are shrinking in mobile electronics. Retailers should support those companies that provide products, materials and education to make that installer more productive. Effectiveness and efficiency of the install bay should be a key measure for every mobile electronics retailer.
The standards of installation of yesterday do not always apply for installations of tomorrow. It might make sense to review these standards every six to twelve months to ensure that you aren’t undervaluing this service.