Sharp AQUOS LED-powered LCD Line Debuts
In a world introduction, Sharp Tuesday night took the wraps off a line of AQUOS LED-powered LCD TVs that Michael Troetti, president of Sharp Electronics Marketing Co. of America, said “brings LED technology to the mainstream.”
The new series pairs the company’s LCD technology with Sharp’s proprietary Full-Array LED backlighting, evenly distributed behind optical diffuser sheets for uniformity. Further, it will offer consumers when it ships later this month what he said would be the “lowest power consumption of any LCD TV today.”
The sets, in 32-, 40-, 46- and 52-inch screen sizes ($1,099, $1,699, $2,199 and $2,799, respectively) use 10th-generation panels from Sharp’s new Sakai City, Japan plant that provide deeper black levels, says the company. All but the 32-inch model have access to AQUOS Net customized Web content and AQUOS Advantage Live real-time customer support. All also use 120Hz frame-rate conversion and a feature a pixel response time of 4 milliseconds.