Sharp AQUOS LED-powered LCD Line Debuts
Scaglione said that 240Hz TVs were not being introduced because Sharp engineers say that the higher frame-rate introduces too much noise into the image area. But he did not rule out 240Hz TVs for the future, “when panels can handle it without adding noise.”
Troetti said that Sharp’s promotional efforts in the market would aim at “enhancing brand value” with a national advertising campaign for “AQUOS LCD Powered by LED” that would run from September through the holidays. Coverage will span TV, print and the Internet.