The Drive for LCD
Not content to let the TV just stand on its own, Sharp plans comprehensive marketing and PR campaign. In addition, a mobile display will travel to eight U.S. cities. A magazine advertising campaign will promote the theme: “The Factory Makes a Difference” and “Made in Kameyama” as a proof of quality concept. The company has giant expectations. Sharp plans to rank among the top three manufacturers in both brand recognition and mindshare (defined as intent to buy) by 2008. By 2010, the company hopes to be number one in both categories. It’s main competitors now are Samsung, Sony and LG.
The new TVs begin availability this fall. Sharp has developed an interesting Web site (www.sharp-kameyama.com) to showcase the technology and design of both the new factory and the TVs it produces.