Sharp Combines U.S. Manufacturing, Marketing, and Services & Solutions to “Better Serve American Market”
Sharp is pleased to announce today the newly formed Sharp Home Electronics Company of America (SHCA), a division established to integrate the previously separate divisions of SEMCA (—), SMCA (Sharp Manufacturing Company of America) and SSG (Services and Solutions Group). Jim Sanduski, previous President of SEMCA, has been appointed President of the new division.
This organizational change aims to enhance Sharp's U.S. Home Electronics business – from manufacturing, to sales & marketing, to after-service – thereby increasing operational efficiencies and overall profitability. The integration also strengthens localized product planning and marketing, allowing for full utilization of both factory engineering resources and market information.
"Bringing SEMCA, SMCA and SSG together under one umbrella is a natural move for Sharp in the U.S. as we continue to strive for increased brand cohesiveness," said Doug Albregts, Chairman and CEO of Sharp Electronics Corporation. "Not only does it strengthen communications and marketing efforts between our internal teams, but it will significantly enhance utilization of valuable time and resources so that we can collectively better serve our customers."