Sharp's LCD Tree 'Greens' NYC for Holidays
Sharp Electronics is making a multi-pronged impression on the 700,000 people who pass daily through midtown Manhattan’s Grand Central Terminal that will be repeated 21 times a day through Jan. 1. The company, beginning Dec. 1, kicked off its sponsorship of the landmark building’s annual Kaleidoscope Laser Light Show, and has mounted there a 26-foot Christmas tree festooned top to bottom with 43 Sharp AQUOS LCD TVs ranging from 19 to 52 inches.
All the sets in the display, which has been dubbed the AQUOS Experience, will be given away in a sweepstakes to commuters, who can enter the contest for a chance to win by signing up on site at two kiosk terminals or on line.
Further, for every person who enters, Sharp will donate a dollar (a minimum of $50,000 and up to $100,000) to a New York City group, the HOPE Program, whose new Green Collar Project aims to put unemployed area residents to work in jobs that foster environmental sustainability.