Sharp Launches 70-inch UHD TV at CE Week
Sharp will begin to ship to select premium dealers beginning in mid-August its first entry in the Ultra HD (UHD) TV category: the 70-inch LC-70UD1U Aquos LED TV ($7,999.99) – the industry’s first in that screen size and the first to carry THX certification.
John Herrington, president of Sharp Electronics Marketing Co. of America, said that the THX certification and the screen size were two distinguishing features that set the model apart from competition, adding that a third difference was the TV’s advanced upscaling technology. The set uses a dual-core processor that is said to fine-tune the original signal; then, the upscaler analyzes and interpolates content to yield a 4K (3840x2160) image.
The set was awarded THX certification after it was found by THX to meet its standards of picture accuracy. It has pre-calibrated THX Movie and Bright Room Movie modes built in. Eric Gemmer, senior video engineer at THX, explained that these modes had been tweaked in the set “for the least amount of processing and the most accurate picture, for a one-button solution at home.”