Sharp to License Pioneer Elite
Sharp announced Thursday that it has been granted a license of Pioneer's Elite brand for high-end displays that will be released starting later this year.
Pioneer discontinued making Pioneer Elite TVs in 2009. The new TVs will be jointly marketed by Sharp and Pioneer, and marketed through Pioneer's Elite dealer network, the companies said.
"As a leader in large screen LCD TV, we are excited to collaborate with Pioneer to bring a high-end LCD TV to the Elite consumer," John Herrington, President of Sharp Electronics Marketing Company of America, said as part of the announcement. "The Elite brand is highly respected in the high end market and Sharp can deliver the quality and innovation that Elite customers demand."