Sharp has begun the exclusive-to-the-U.S.-market deployment of what it is billing as the world’s largest LED TV: the 90-inch Aquos LC-90LE745U.
Dealers on a first-line rollout roster that includes Magnolia, hhgregg, P.C. Richard, Abt and Nebraska Furniture Mart started receiving the model last week, and it will be “by the end of the summer before we’re fully ramped up at retail,” Sharp’s vice president of strategic product marketing, Jim Sanduski, said.
The model will only be sold in-store, and will be the first, and so far only, Sharp TV SKU to be covered by a Unilateral Pricing Policy. “This is a truly unique product in the marketplace, and we wanted to ensure retailer profitability,” Sanduski added in explaining the move. The model carries a $10,999.99 suggested retail price but is expected to sell at about $10,000, he said.