Sharp Raises the Bar on Full HD with Aquos Quattron+ at CES
Sharp Electronics has introduced at the 2014 International CES, and will begin selling next month, what it said is the industry’s highest-resolution Full HD TV series which offers the ability not only to upscale 2K content to Ultra HD (UHD) 4K but also to play native 4K content, at around half the cost of comparably sized 4K TVs: the Aquos Quattron+ (or Q+) range.
The series, characterized as a “game changer” by Sharp Electronics Marketing Co. of America president John Herrington, is for what Sharp perceives as an unserved demographic – “the customer who wants to watch 4K content without paying for a 4K TV.”
Q+ technology, with a 16-million subpixel count, offers 10 million more subpixels than Full HD. Sharp senior vice president of strategic product marketing Jim Sanduski said Q+ will be found on two series with 240Hz refresh rates: the SQ series (60- and 70-inch sizes; February availability), and the UQ step-up line, which adds 35-watt audio and THX certification credentials (60-, 70-, and 80-inch sizes; March availability).