Despite steep price drops during the holiday season, Sharp ended up weathering the storm due to strong sales of its higher-end Aquos line of LCD TVs. Those sales helped the company raise the average selling price of its TVs while prices industry wide dropped. Sharp’s net profit rose 8.5 percent during the third quarter, for a group net income of 28.5 billion yen, or about $235 million, up from 26.3 billion yen a year earlier. Sales rose 12 percent to 820.15 billion yen from 731.7 billion yen.
About 90 percent of the televisions Sharp sells are LCDs, the result of the investment the company has made LCD research and capacity.
Pioneer attributed a net profit gain of 74 percent for its third quarter mostly on the sale of securities holdings. Low prices of plasma televisions during the holiday season caused the company to scrap a new PDP plant it was planning to build in Japan. Pioneer also said profit for the fiscal year ending in March will be lower than predicted.