Sharp to Sponsor NASCAR Race
Sharp Electronics said Thursday that it has reached an agreement with California Speedway in San Bernardino County to sponsor a NASCAR Nextel Cup Series race in September. The race, scheduled for Sept. 2, will be called the Sharp Aquos 500.
The deal entails Sharp putting its name on the race, and also placing signage throughout the raceway over the course of the weekend of the race. The event will also be sponsored by 3M, whose Vikuiti brightness enhancement films are featured on some Aquos LCD TVs. Music legend Stevie Wonder will be the race’s grand marshal.
In addition, Sharp announced the latest initiative in its partnership with Major League Baseball. Sharp will host a contest called the Sharp Major League Baseball sweepstakes, in which customers can win over 1,000 prizes that range from Sharp products to trips to 2008 spring training to the grand prize of a trip for two to a 2007 World Series game.