In its centrally located CES 2020 booth, Sharp left no doubt about its commitment to the kitchen – and to a harmonized product approach to that space, with a host of solutions that includes the company’s first foray into the induction cooktop category.
Sharp Electronics Marketing Co. of America (SEMCA) Senior VP of Sales & Marketing Peter Weedfald framed the three complete kitchen solutions on display from Sharp as a “good-better-best” presentation that is making its first big splash here, but that will also be front and center at the KBIS (Kitchen and Bath Industry Show) in Vegas as well just a few days from now, and at CE industry buying group events going forward.
The company’s product suite on view at CES included: Sharp’s first 1.5-cu.-ft. 30-inch Easy Wave microwave oven with drop-down door and built-in convection cooking capability; its Easy Wave IoT microwave drawer with pedestal; its SuperSteam+ superheated steam oven and convection oven that works with Alexa and has an app loaded with 48 recipes from the get-go; and its SDW6757ES 24-inch dishwasher and SJG2254FS counter-depth refrigerator.
Weedfald also enumerated for Dealerscope the myriad advantages of induction cooking – a technology where heat is generated directly into the cookware, making for less wasted energy. Safety features on Sharp’s cooktop include lockable cooktop controls; what’s more, cookware must be present for a cooking zone to turn on, which prevents inadvertent turn-ons. Additionally, all cooking zones count down and turn themselves off after 120 minutes.
To drive home its support for and to build awareness for this cutting-edge technology, Sharp is planning to bring induction cooking’s benefit to top of mind among consumers, with an ingenious marketing offer that will start in April and run through the balance of 2020. Sharp will give consumers who purchase a refrigerator, wall oven and Easy Wave Microwave drawer as a package a 30- or 36-inch induction cooktop (a $1,799 value), and for those who add the purchase of a dishwasher to the package, the buyer will, in addition to the cooktop, receive a 30- or 36-inch ventilation hood (A $1,499 value).
Sharp also used the occasion of its CES presence to expand its offerings in air purification systems, with the introduction of the FXJ80UW, which covers a 500-square-foot room and is outfitted with a HEPA filter that lasts two years ($599; March availability).