Sharper Image Announces Four New License Agreements
Since it was bought up by the ThreeSixty Group, Inc., in 2010, Sharper Image has been making efforts to reinvent itself through various licensing partnerships. It’s attempts to launch brand new cutting-edge products under the Sharper Image name has resulted in a series of new partnerships signed just recently. The latest round of licensing agreements include Conair Corporation, Allstar Products Group, Aerus LLC, and Mystic Apparel. Sharper Image’s parent company also announced its acquisition of Vornado Air and their plans to develop portable heaters and fans under the Sharper Image name.
In a statement, the company said that these partnerships will “further expand the Sharper Image product offerings across different lifestyle categories,” which include beauty, home comfort, air purification, and pet care. At the same time, the brand said it remains true to its mission to be the “go-to source for smart, innovative tech goods” that are both accessible and affordable.
“The Sharper Image brand has always been about innovation and discovery, and as we look to expand our product offerings to different lifestyle categories, we’re enlisting best-in-class partners who share our goal of creating high quality products that improve your everyday life,” David Conn, Chief Executive Officer at ThreeSixty Brands, said in the statement. “With great value and accessible prices, we have something for everyone – from the gadget lover or home owner, to the health-conscious and kid-at-heart.”