SharperImage.com Taps New Senior VP and Chief Marketing Officer
Steve August has been named senior vice president and chief marketing officer for SharperImage.com.
In his position, August is responsible for directing all marketing efforts including online, catalog, affiliate, CRM, portals and partnerships. He also has oversight of consumer analytics and database modeling.
'We are looking to profitably grow sales and expand our customer base, and Steve is a perfect candidate. He has a unique skill set in every facet of both online and catalog marketing" said David Katzman, managing partner for Camelot Venture Group. "Steve has an incredibly comprehensive and wide ranging knowledge base plus an equally impressive track record of delivering successful results. We are fortunate to have him as part of our team." After relaunching its Web site in October, SharperImage.com looks to expand its marketing efforts this year. In addition, the first catalog will mail in time for Father's Day with additional circulation throughout the balance of the year.