Sharp Home Electronics Company of America (SHCA) announced that the independent retail buying group BrandSource would begin offering SHCA’s full line of kitchen appliances through the group’s more than 4,500 locally owned member stores starting this fall across the U.S. and Canada.
“Sharp’s business relationship with BrandSource represents an advantageous opportunity to further our reach into local communities and build long-lasting customer relationships, bringing us closer to fulfilling our commitment to Simply Better Living,” said Peter Weedfald, senior vice president of sales & marketing, Sharp Electronics Marketing Company of America. “We saw that we could benefit as a brand and as a company” by partnering with BrandSource, he told Dealerscope.
“Last year, Sharp was on the march; this year, we’re on the hunt for independent dealers to display the entire Sharp kitchen suite on their show floors. We’re very pleased to be serving these independent dealers, with all the benefits AVB BrandSource brings to market.”