Sharp’s Scaglione Forecasts Black Friday Panel Pricing
Sharp Electronics’ senior vice president of consumer electronics marketing, Bob Scaglione, predicts that flat-panel blowouts, come the Friday after Thanksgiving, will occur in the realm of the non-name brands, with retailers willing to use loss-leaders to drive foot traffic in the holiday-selling-season kickoff period.
“The flat-panel market is hot now,” he told Dealerscope, “and retailers want to attract consumers into the stores by promoting what’s hot. “If price moves over the last month indicate anything, there will be significant deals for flat panel, but the majority of deals will be on tertiary brands, not top-tier brands. The majority of specials will be on these, and that will attract consumers into stores.”
What could the new low be, come Friday? “You’ll probably see more aggressive plasma pricing -- maybe hitting $1,000 for a 42-inch,” he speculated.