Sharp’s Unique Innovations in Home Air Purification
Sharp, already having established itself as an appliance innovator in the kitchen with its SuperSteam built-in and countertop ovens, is also enthusiastically promoting the benchmark innovations it has brought to another appliance that’s designed for nearly every room in the home – kitchen included.
The company is fielding a line of air purifiers with a proprietary approach it calls Plasmacluster Ion technology that goes beyond HEPA filtration – and that makes its purifiers another fitting product category under its “Simply Better Living” banner.
“There’s so much education that needs to be done in America about air purifiers,” says Peter Weedfald, senior vice president, sales & marketing for Sharp Electronics Marketing Company of America. “One big piece that’s important is the issue not just of longevity, but staying healthier in life. And a huge part of that lies in the lungs and respiratory system. We breathe, and are taking air into our systems, 23,000 times on average a day. And the fact is, all this uninvited bacteria, from pet dander to mildew to fungi to dust mites to airborne viruses, is trying to have a relationship with our respiratory system.