Consumerscope: The Changing Digital Imaging Landscape
While consumers are quite satisfied with photo sharing on smartphones, they are less satisfied with the smartphone and point-and-shoot’s editing and printing capabilities. Consumers overwhelmingly want built-in photo editing apps for cameras, as well as the ability to use self-serve kiosks to print online photos. Owners also are seeking easier printing options, with 72 percent of consumers willing to pay to print photos, suggesting a good opportunity exists for companies and investors alike. The ability to email photos directly from the camera also is important, along with being able to wirelessly upload photos directly to a photo sharing site.
Improving the Post-Capture Process
Overall, point-and-shoot cameras lead in use, but smartphones lead in convenience. Users consistently cite family and friends as the most important element of photo taking, sharing and printing, and note editing and printing photos are the biggest challenges for both smartphone and point-and-shoot cameras. To understand consumers’ desire to share photos with others, it is increasingly important for retailers and manufacturers to improve the post-capture process, including editing, printing, and sharing. Digital imaging is increasingly defined by its role in self-expression media, so it imperative for all cameras to come well equipped with the tools necessary to achieve this, while also improving the market for photo editing and printing. DS