Shop Talk: David Berman, Director of Sell-Through Services for Hitachi

“In TV sales, we need to appeal to quality. The third most time-consuming activity in people’s lives is watching TV, after work and sleep...LCD is in an 8 to 1 position now over plasma, and we have a commitment to both categories, but I tell people that if you watch a lot of live sports, concerts and news, you should be a plasma person.”

-David Berman, Director of Sell-Through Services, Hitachi America, Ltd.

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