Shop Talk: Douglas Rushkoff, author of “Get Back in the Box: Innovation from the Inside Out”
“Turn your corporate culture into a brand, and you have killed it. Turn your brand into a culture, and you may be on your way to creating a living thing. You don’t want to end up a brand, put it that way. That’s a bad thing. It is dead. You do want to end up a culture. That’s a good thing. It is alive.”
-Douglas Rushkoff, author of “Get Back in the Box: Innovation from the Inside Out”
Read more about creating profitable corporate cultures in the June issue of Dealerscope.