Shop Talk: Spencer Kalker, showroom design and merchandising consultant, ImageCrafters, Inc.
“The challenge has always been for consumer electronics dealers to expand their educational base. Most of the retailers and resellers in our industry succeeded because of the technology and manufacturing push. But I think the opportunity is now for dealers to do all the things to be a real merchant and to really sell products for what they’re worth...the opportunity is to create a coutique, specialized, localized presentation that isn’t cookie cutter.”
-Spencer Kalker, a showroom consultant (ImageCrafters, Inc.) who has designed 125 consumer electronics stores in the U.S. and Canada