Shoppers Want Their HDTVs!
Nearly half of all consumers plan to make their next television purchase a high-definition (HDTV) television set, according to a new consumer survey released by the Consumer Electronics Association (CEA) today. The survey results reinforce CEA's market research projection that total digital television (DTV) unit shipments will surpass analog television sales for the first time in 2005, based on the "digital tuner mandate" issued by the Federal Communications Commission (FCC). The first time that dollar sales of digital television surpassed analog television was in 2003.
"HDTV is here to stay," CEA President and CEO Gary Shapiro says of the survey findings. "Nearly all consumers are now aware of HDTV and more consumers than ever intend to make their next TV an HDTV. The consumer acceptance 'obstacle' is no more. Consumers want HDTV now more than ever; it is now up to the content creators and distributors to deliver it."
According to the survey results, awareness of DTV terminology has sky-rocketed in the past 18 months. Nine out of 10 adults are now aware of at least one term used to refer to high-definition television, such as "digital television" or "HDTV." Seventy-six percent of U.S. adults say they are familiar with details about the new TV sets. In addition, the percentage of adults who are not familiar has fallen by half, from 42 percent in 2003 to 22 percent today. Finally, 84 percent of consumers have seen an HDTV somewhere in the last 12 months, whether it was in a retail store or in their own home.