Shoppers Want Their HDTVs!
CEA also surveyed consumers' reaction to the eventual analog cut-off. When consumers who receive television signals, in part or in whole, via antenna on their primary TV were asked what they would do if they could no longer receive these signals with the antenna they currently use, 52 percent (up from 46 percent in 2003) said they might buy a digital to analog set-top box converter and 66 percent (up from 57 percent in 2003) said they might subscribe to a cable or satellite service. Among those homes that receive television signals only via antenna (12 percent of homes, according to this survey), the figures are 48 percent and 56 percent, respectively. Only 21 percent of antenna-only households are very likely to do nothing."