Shorter Holiday Selling Season Sends Retailers Scrambling
Time is precious during the holiday selling season for retailers and the fact they’ll have a little less of it between Thanksgiving and Christmas this year is not exactly spreading much holiday cheer.
Thanksgiving always falls on the last Thursday in November every year, but this year that comes at the end of the month, Nov. 28, creating the compressed shopping season. The 2019 holiday shopping season is actually the shortest one since 2013 and U.S. retailers are desperately trying to figure out creative ways to get into the minds of shoppers sooner.
Target Corp. claims the chain will spend approximately $50 million more on payroll during the fourth quarter than it did a year ago in an effort to have more workers on hand to help shoppers that will undoubtedly be hustling to get their shopping done in a shorter amount of time.